Radical UX. Rad Packs Case Study.
For Rad Pack's e-commerce site, we wanted to do something truly radical. This project offered us an opportunity to explore single page website design and we used animation triggered interaction to create a website that felt uniquely different. We got to unleash our inner weird.
To complete the task, we collaborated with Rad Packs owner, Rob Heule, and renound Calgary artist, Curtis Van Charles. Rob launches one product per season, and hand stitches each garment himself. We decided to utilize a single-page long scroll UX where hover and scroll interaction guided users through the product details, as the limited product line necessitated little navigation.