The collision of community & residential development

Client

RNDSQR

Services

Brand Identity,Experience Design,Promotion,Merchandise

Credits

Gijs Lammers, Identity Design

CY33 is a multi-family dwelling in the heart of Marda Loop that boasts some of Calgary’s most forward thinking architectural design. The building was created around the idea for an inner courtyard that has multi-use amenities, not just for residents, but for the whole community. The building expresses intersectionality between utilitarian city planning and purpose built rentals.

We collaborated with RNDSQR on this project to develop the brand, design all building collateral, and coordinate a full marketing campaign strategy for the launch of the project.

BRAND IDENTITY

01

We collaborated with Euro designer Gijs Lammers to give the brand a sought after Scandinavian influence.

EXPERIENCE DESIGN

02

We skinned the entire RNDSQR sales centre for the launch of CY33, creating an immersive and informative experience that helped potential buyers envision the building.

We designed and developed a bespoke touch screen app, so potential residents could explore the features, amenities, and floorplans of the building.

PROMOTION

03

Extensive signage was required throughout the project. We engaged a dozen local artists to contribute to a poster series and art activation inspired by the neighbourhood lifestyle.

merchandise

04

Swag! We put CY33’s stamp on everything for a series of local market installations.