Elevating luxury rentals through strategic and tasteful design decisions

We were approached by Bucci Developments with the task of creating a website and collateral that reflect a building unlike any Calgary had seen before. Designed for elevated rental living in the flourishing community of Bridgeland-Riverside, Dominion offers all-inclusive amenities including a lobby cafe, co-working space, gym, chef-inspired kitchen, and rooftop terrace.

We provided beginning to end support on brand development, website design, print design, marketing tactics, lead generation and building activations targeting Calgarian’s looking for a building to suit their busy lifestyles that extend beyond the 9-5.

Web Design

01

Through 1 on 1 user tests, we were able to refine the most effective experience to fill Dominion’s sales funnel through a bespoke chat-bot and various website intake forms.

Illustration

02

We collaborated with Toronto based illustrator Cam Chalmers to create illustrations that spoke to the 24/7 nature of the building’s residents and amenities.

Print

03

For potential and new residents, we created a quarterly publication, The Dominion Guide to Life, a neighbourhood guide and informative package to highlight everything Dominion and its surrounding community have to offer.

Photography

04

Marketing

05

Videography

06