A burger concept that knocks out the competition

The team behind Calgary brunch staple Diner Deluxe approached us with a take-out burger concept and name, Hi5, wanting to tap into the nostalgia of a family burger joint. We created an identity around an extrapolation of the name, "High Quality, Five Star" that references 20th century boxing posters, embracing language of dedication to mastery and knocking out the competition.